How I help

I help small businesses, founders, and teams inside larger organisations bring clarity, structure, and momentum to their work. The services below describe the most common ways I support clients. Each stands on its own, and several can be combined if you want a more complete engagement.

Revenue and Go-To-Market Strategy

Many teams have the right instincts but lack consistency in how revenue happens. Pipeline is unpredictable, deals take too long, and growth depends on individual heroics rather than reliable systems. 

I help you build predictable revenue by strengthening how you attract and convert customers—whether that means clarifying your positioning, improving your sales approach, or both. Move from reactive selling to deliberate growth using the foundations already in place. 

The result: clearer pipeline visibility, shorter sales cycles, and revenue that doesn’t depend on constant firefighting.

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WHAT THIS LOOKS LIKE 

We start by understanding where revenue is working and where it’s not. Then we build the structure that makes it predictable:

  • Map your current revenue flow and identify where deals stall or leak
  • Clarify your positioning and value proposition for priority segments
  • Design repeatable selling motions with clear stages and success criteria
  • Build lightweight tracking that shows pipeline health and helps you forecast
  • Create the sales materials and playbooks your team needs to sell confidently
  • Establish weekly/monthly rhythms that keep the system running 

This isn’t about implementing heavy CRM systems or complex processes. It’s about bringing clarity and discipline to what you’re already doing so it works more consistently.

 EXAMPLE OUTCOME 

Drawing on experience building revenue systems that drove 60% growth and 4% market share expansion at global scale, here’s how this work translates for smaller operations: 

For a consultancy or professional services firm doing £1-3M in revenue, we typically restructure their sales approach around clear service tiers, build repeatable pitch materials, and establish simple pipeline discipline. 

Realistic outcomes: 20-30% improvement in win rates, sales cycles shortened by a third, and the founder able to delegate deals instead of being the bottleneck in every one. Most importantly, revenue becomes predictable enough to confidently plan hiring and expansion.

TYPICAL ENGAGEMENT 

4-8 weeks for the core build, then optional ongoing check-ins for 2-3 months as the system beds in. 

THIS IS FOR YOU IF… 

  • You have proven offerings but revenue feels like a rollercoaster
  • Your sales process is inconsistent… everyone sells differently
  • You can’t forecast with confidence because pipeline is unclear
  • You’re the bottleneck; every deal requires your direct involvement
  • You’ve tried CRM systems or processes before but they didn’t stick

Growth Strategy & Momentum Planning

You know you need to grow, but you’re pulled in too many directions. Every opportunity feels urgent, priorities keep shifting, and you can’t tell what will actually move the needle. Progress feels reactive rather than deliberate. 

I help you get clear on where you are, what matters most, and how to build focused momentum. We cut through the noise to identify your highest-leverage opportunities, then build a practical 90-day roadmap your team can actually execute. No 50-page strategy decks—just clarity and a plan you can start Monday. 

The result: aligned team, clear direction, and confidence that you’re working on the right things.

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WHAT THIS LOOKS LIKE 

This is a focused sprint—typically 2-4 weeks—where we step back from the day-to-day and get strategic clarity:

  • Assess your current position: what’s working, what’s not, where the real constraints are
  • Understand your market context: competitive dynamics, customer signals, emerging opportunities
  • Identify what will actually move the needle in the next 6-12 months
  • Prioritize ruthlessly: what to pursue, what to delay, what to stop
  • Build a focused 90-day roadmap with clear milestones and owners
  • Define success metrics so you can track whether you’re making real progress
  • Align your leadership team around the plan and approach

We think through it together in working sessions, so the plan feels achievable and owned by your team, not imposed from outside.

 EXAMPLE OUTCOME 

Drawing on experience leading strategy development that drove 4% market share growth in established markets, here’s how this translates for smaller operations:

For a growing consultancy facing multiple expansion options (new services, new markets, partnerships), we typically cut through the analysis paralysis to identify the 2-3 highest-leverage moves. We build a 90-day roadmap with clear next steps.

Realistic outcomes: Leadership team aligned on direction (no more mixed messages), resources focused on what matters most, and measurable progress within the first quarter. Most importantly, you stop second-guessing whether you’re working on the right things.

TYPICAL ENGAGEMENT 

2-4 weeks for the core strategic work, then often quarterly check-ins for the first year to help you stay on track and adjust as you learn.

THIS IS FOR YOU IF… 

  • You’re growing but feel pulled in too many directions
  • Leadership team debates the same decisions repeatedly without resolution
  • You’re not sure what will actually move the needle vs. just keep you busy
  • Every opportunity feels urgent but you can’t do everything
  • You’ve created strategy documents before but they didn’t translate to action
  • You need an outside perspective to help you see clearly and make tough calls

Messaging & Market Positioning

Your team struggles to explain what you do in a way that lands. Customers seem interested but don’t quite get it. Your sales team, product team, and marketing tell slightly different stories. You know you have value—you just can’t articulate it clearly and consistently. 

I help you get crystal clear on who you serve, what problem you solve, and why customers should choose you. We build messaging that’s compelling, consistent, and actually gets used across your organisation, from your website to sales conversations to product development. 

The result: A clear, confident story that resonates with customers and aligns your entire team.

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WHAT THIS LOOKS LIKE 

We start by understanding what’s currently unclear or inconsistent, then build the messaging foundation your whole organization can use:

  • Clarify your core positioning: who you’re for, what problem you solve, why you’re different
  • Map your customer segments and what each one actually cares about
  • Understand how customers experience your offer and where messaging falls short
  • Develop your core value proposition—the “why should I choose you?” answer
  • Create a messaging framework that works across channels: sales, marketing, product, customer success
  • Build the key messages, proof points, and language your team needs
  • Apply it to your highest-priority materials: website, pitch deck, one-pagers
  • Train your team so everyone tells the same story

This isn’t about clever taglines or brand manifestos. It’s about clarity—so customers understand your value and your team can communicate it confidently.

 EXAMPLE OUTCOME 

Drawing on experience developing positioning that drove 4% market share expansionin competitive markets (where clear differentiation was critical), here’s how this translates for growing businesses:

For a B2B software company struggling to articulate what made them different from competitors, we typically clarify their positioning around a specific customer
problem, develop a simple messaging framework, and apply it across their website, sales deck, and demo script.

Realistic outcomes: Sales cycles shorten 20-30% because customers “get it” faster, win rates improve because messaging resonates, and internal confusion disappears: everyone from sales to product tells the same story. Most importantly, you stop losing deals to “we’re not sure what makes you different.”

TYPICAL ENGAGEMENT 

3-5 weeks for core positioning and messaging development, then 2-3 weeks to apply it to key materials and train the team.

THIS IS FOR YOU IF… 

  • Your team can’t explain what you do in one clear sentence
  • Customers say “interesting” but don’t move forward (they don’t quite get the value)
  • Sales, marketing, and product describe your offering differently
  • You lose deals to competitors with worse products but clearer positioning
  • Your website or pitch materials feel generic or could describe multiple companies
  • You’ve gone through rebrands or pivots and messaging hasn’t caught up
  • You know you’re different but struggle to articulate how

Sales Enablement & Positioning

Your sales team has good instincts, but everyone sells differently. New hires take
forever to ramp up. Deals stall because sellers lack the right materials or don’t
know how to handle objections. You can sell, but your team can’t do it without you.

I build the sales enablement that helps your team sell like you do: clear
positioning and value story they can confidently deliver, the right materials for
each stage of the sale, proven approaches to common objections and questions. Move
from individual heroics to repeatable success.

The result: Your team sells confidently and consistently, without you in every deal.

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WHAT THIS LOOKS LIKE 

We build the enablement infrastructure that turns good salespeople into great ones:

  • Clarify your positioning and value story so sellers can articulate why customers
  • should choose you
  • Develop “sales plays” for your highest-priority products or customer segments—
    proven approaches your team can follow
  • Create the sales materials sellers actually need: pitch decks, one-pagers, demo
    scripts, ROI calculators, objection handling guides
  • Build a content system so sellers can find what they need when they need it
    (not hunting through shared drives)
  • Implement lightweight seller tools that improve efficiency without complexity
  • Train your team on the new approach and ensure they’re actually using it
  • Establish feedback loops so you can continuously improve what’s working

This isn’t about giving sellers more stuff to ignore. It’s about giving them the minimum they need to sell confidently—and making sure it’s good enough they’ll actually use it.

 EXAMPLE OUTCOME 

I onboarded and led the global rollout of a selling process methodology at scale. integrating contributions across Product, Sales, Marketing, and Delivery to increase conversion rates organisation-wide. Here’s how that thinking applies to growing businesses:

For a B2B services company with a 10-person sales team selling inconsistently, we typically build 2-3 sales plays for their core offerings, create pitch materials and objection guides, and implement a simple content library.

Realistic outcomes: New hires ramp in weeks instead of months, win rates improve 15-25%, deal cycles shorten because sellers have answers ready, and the founder can finally step back from day-to-day selling. Most importantly, your best seller’s approach becomes teachable, not just their personal magic.

TYPICAL ENGAGEMENT 

5-8 weeks to build core enablement (plays, materials, training), then optional ongoing support as you refine based on what’s working in the field.

THIS IS FOR YOU IF… 

  • Everyone on your sales team sells differently; there’s no consistent approach
  • New hires take 6+ months to ramp up and perform
  • Your best sellers can’t explain what makes them successful (it’s just “instinct”)
  • Deals stall because your team lacks materials or doesn’t know how to respond
  • You’re the only one who can close complex or high-value deals
  • Your team has CRM and tools but still struggles to sell effectively
  • You want to scale beyond founder-led selling but don’t know how to transfer your
    approach

Planning & Operating Rhythm

You’re constantly busy but never quite sure if you’re making real progress. Planning
happens in reactive bursts. Priorities shift weekly. Your team isn’t aligned on what matters most. Quarterly reviews feel like scrambles to remember what you even
committed to.

I help you build a simple planning rhythm that creates focus and sustainable
momentum. Weekly check-ins, monthly reviews, quarterly planning: nothing heavy or
bureaucratic, just enough structure to keep everyone aligned and moving in the same
direction.

The result: Less firefighting, more progress. Everyone knows what matters and
whether you’re actually getting there.

Learn more

WHAT THIS LOOKS LIKE 

We build the minimum planning structure you need to create sustainable momentum without slowing you down:

  • Establish your planning cadence: what gets reviewed weekly, monthly, quarterly
  • Define what “progress” actually means—the metrics and milestones that matter
  • Create simple planning rituals: team check-ins, pipeline reviews, progress updates
  • Build lightweight tracking so everyone can see current priorities and status
  • Align leadership on how decisions get made and who owns what
  • Set up quarterly planning sessions that create clarity (not more meetings)
  • Design feedback loops so you learn what’s working and adjust quickly

This isn’t about adding more meetings or creating planning theater. It’s about replacing chaos with just enough rhythm that your team can focus, execute, and see progress clearly.

 EXAMPLE OUTCOME 

I built planning frameworks and KPIs that were adopted across global organizations, helping teams track performance, align on priorities, and sustain momentum at scale. Here’s how that discipline translates to smaller operations:

For a growing company where planning felt like constant whiplash, we typically
establish simple weekly team check-ins (15-20 minutes), monthly business reviews
(2 hours), and focused quarterly planning sessions. We define 3-5 key metrics
everyone tracks.

Realistic outcomes: Team alignment improves dramatically (everyone knows the
priorities), firefighting decreases as you catch issues early, and progress becomes
visible rather than a mystery. Most importantly, you stop feeling like you’re
running in place… you can actually see momentum building.

TYPICAL ENGAGEMENT 

3-5 weeks to design the rhythm and get first cycles running, then quarterly check-ins for the first year to help you refine and sustain it.

THIS IS FOR YOU IF… 

  • You’re constantly busy but struggle to show tangible progress
  • Planning happens reactively when things go wrong rather than proactively
  • Your team isn’t aligned on current priorities—everyone’s working on different things
  • Quarterly reviews feel performative rather than useful
  • You set goals but don’t track progress until it’s too late to adjust
  • Leadership debates the same issues repeatedly because there’s no regular forum
  • You’ve tried planning processes before but they felt too rigid or time-consuming

Product & Service Packaging

Your offer has evolved organically: new services added quickly, old ones never retired,
everything feeling bespoke. Customers struggle to understand what you actually sell.
Your team can’t explain the differences between offerings. Pricing feels arbitrary.
Every sale requires heavy customization.

I help you productize your services into clear, compelling packages. We simplify
what you offer, create logical tiers or bundles, build delivery frameworks so
projects don’t reinvent the wheel, and establish pricing that reflects value. Make
it easier to buy, easier to sell, and easier to deliver.

The result: Clear offer architecture that customers understand and your team can
confidently sell and deliver.

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WHAT THIS LOOKS LIKE 

We take your current service portfolio and transform it into something clear, scalable, and easier to manage:

  • Audit your current offerings to identify overlap, gaps, and what clients actually
  • value
  • Analyze which services are profitable, which drain resources, and why
  • Create a clean offer architecture: clear packages, tiers, or service lines
  • Define what’s included in each offering and what’s not (scope clarity)
  • Develop delivery playbooks so your team doesn’t reinvent every project
  • Establish pricing logic that reflects value and improves margins
  • Build sales collateral that positions each offering compellingly
  • Train your team on how to sell the new packages and handle customization requests

This isn’t about making everything rigid or saying no to customization. It’s about starting from a strong standard offer that you can adapt, rather than building everything from scratch every time.

 EXAMPLE OUTCOME 

I led the productization of consulting services at global scale—building 58
standardized solutions with full sales and delivery materials. This grew to 40% of
revenues with 10 percentage point margin improvement and $3.5M in efficiency gains. Here’s how that discipline applies to smaller operations:

For a consultancy or professional services firm with scattered offerings, we
typically consolidate into 3-5 core packages with clear positioning, pricing, and
delivery approaches. We create the materials and playbooks that make delivery
consistent.

Realistic outcomes: Sales cycles shorten 20-30% because customers understand what they’re buying, margins improve 5-10 points through reduced customization and delivery efficiency, and your team can confidently scope and price work. Most
importantly, you can scale delivery without burning out senior people on every
project.

TYPICAL ENGAGEMENT 

4-6 weeks for core packaging work (audit, architecture, pricing), then 2-4 weeks to build collateral and train the team.

THIS IS FOR YOU IF… 

  • Your services have evolved organically and now feel scattered or hard to explain
  • Customers struggle to understand what you sell or how offerings differ
  • Every project feels bespoke; you’re constantly customizing and re-scoping
  • Pricing is inconsistent or you’re not sure if you’re pricing profitably
  • Your best people spend time on routine delivery that junior team members could handle
  • You want to scale but everything depends on senior expertise in every engagement
  • You’ve grown through client requests and now have too many overlapping services
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