How I help
I help small businesses, founders, and teams inside larger organisations bring clarity, structure, and momentum to their work. The services below describe the most common ways I support clients. Each stands on its own, and several can be combined if you want a more complete engagement. Some include optional detailed explanations or case examples if you want to explore further.
GTM and Sales Motion Tune-Up
Many small teams have the right tools and strong instincts but lack consistency in how revenue happens. This tune-up brings more structure and discipline to your pipeline, CRM habits, selling motions, and supporting materials. We identify what helps, what slows progress, and where your customers experience friction. From there, we introduce simple improvements that give you a clearer, more confident GTM rhythm. The result is a healthier pipeline and a selling approach that feels more predictable.
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A strong GTM motion does not rely on complicated platforms or heavy processes. It relies on clarity, consistent habits, and simple systems that support how revenue happens. This service brings that structure to your team.
We begin by mapping your current selling motions. This includes pipeline stages, CRM habits, sales conversations, messaging, and the materials that support them. We look at where progress slows, where things are duplicated, and where customer signals might not be feeding through. We also review the tools you already have and identify simple changes that create more confidence and discipline.
Using a set of lightweight frameworks, we introduce clearer motions, tighter messaging, and a healthier pipeline rhythm. You get more predictable progress across deals and a GTM structure that your team can follow without extra overhead. The work draws on experience shaping sales motions, seller tools, and enablement materials across global teams and fast moving environments.
Case study: Strengthening global sales motions and GTM alignment
A global organisation needed more consistency in how its teams sold across markets. I developed a repeatable sales play framework with new messaging, clearer stages, and supporting materials. Adoption was strong, and the work became the foundation for broader enablement and GTM alignment.
Growth Clarity Sprint
This sprint blends structured analysis with collaborative working sessions to help you understand what truly matters for your next stage of growth. We explore your goals, customer needs, market signals, and operational realities. Then we prioritise the opportunities that deserve attention and build a small set of focused next steps. You leave with clearer direction and a plan that feels achievable and aligned with your pace. It is often the best place to begin if you feel pulled in many directions.
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A Growth Clarity Sprint helps you step back from the day to day and understand what will make the biggest difference to your next stage of growth. It blends structured analysis with collaborative sessions to bring the right balance of thinking time and practical direction.
We begin by exploring your goals, your customers, and the signals you are seeing in the market. We look at how your offer fits together, where you feel stretched, and where there may be untapped opportunity. From there we identify the areas that deserve attention now, the work that can wait, and the assumptions that might need to be tested.
The result is a short set of priorities with a realistic plan you can act on immediately. The sprint gives founders a clearer view of what matters, a more confident way to make decisions, and a sense of alignment that makes progress feel easier to achieve.
Customer Insight and Value
Clarify who your customers are, what they need, and how they experience your offer. Tighten the value proposition to drive decisions across sales, product, and content. This work brings more confidence to your messaging, strengthens your positioning, and helps your team create a more consistent customer experience. It is especially helpful when growth slows or when you want to realign your offer around what people value most.
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Customer insight gives shape to every part of your business. When teams lose sight of who their customers are and what those customers value most, messaging starts to drift, decisions become reactive, and growth feels harder than it should be.
This service helps you reconnect with the people you serve. We look at how customers find you, what they are trying to solve, and how they experience your offer compared to alternatives. Through light research, conversations, and simple frameworks, we build a clearer picture of needs, expectations, and moments that matter.
From there we tighten your value proposition and strengthen the story that supports sales, product, and content. You leave with a clearer understanding of what customers care about, why they choose you, and how to use those insights to guide more confident decisions across the business.
Messaging and Content Systems
Turn your story into clear, consistent messaging and simple content foundations. We tidy up your narrative, align the message across channels, and create lightweight structures that help teams communicate with confidence. The work often includes simplifying your web story, shaping marketing or sales materials, and creating a more usable content flow. This is a strong fit when your story feels scattered or different parts of the business describe your value in different ways.
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Clear messaging helps people understand who you are, what you offer, and why it matters. When the story becomes scattered or teams describe the business in different ways, customers receive mixed signals and content becomes harder to create. This service helps tidy and strengthen your narrative so it is consistent, simple, and easy to use.
We begin by exploring how you currently talk about your work across channels such as your website, sales conversations, and internal documents. We look at the language you use, the questions customers ask, and the points in the journey where your message may feel unclear or inconsistent. From there we shape a more coherent narrative and build lightweight content foundations that support your GTM and customer experience.
The result is a clearer story, stronger internal alignment, and a content structure that helps teams communicate with more confidence. It also becomes easier to create new materials because you have a shared framework to build from.
Planning and Operating Rhythm
Teams often grow faster than their planning structure. This service introduces more focus and rhythm into your work. We simplify priorities, refine workflows, and build a steady cadence that makes your week-to-week progress more predictable. The outcome is a clearer sense of control and a practical structure for planning, communicating, and executing with confidence. It is useful for organisations that feel reactive or stretched.
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Many small businesses grow faster than their planning processes. New work arrives unpredictably, decisions are made in the moment, and it becomes hard to see how revenue, workload, and priorities fit together. Without a simple planning rhythm or a clear view of what is coming, founders often feel stretched, teams feel reactive, and opportunities slip through the cracks.
A small creative business was growing quickly without a clear planning rhythm or visibility into revenue. I helped the team define priorities, create a simple pipeline model, and build a practical operating cadence. This led to better decisions, more predictable progress, and a calmer weekly rhythm.
Product and Service Packaging
As businesses evolve, their offer set can become unclear or crowded. This service helps you simplify, clarify, and strengthen what you sell. We refine your offer architecture, shape packages or tiers, and create more coherent storylines for each part of the offer. The goal is a cleaner structure that supports GTM, improves sales conversations, and makes decisions easier for customers. This is especially powerful when services overlap or the value is hard to articulate.
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Many teams evolve their offering over time. New services are added quickly, legacy ones remain, and the overall picture becomes harder to explain. This service helps you reorganise the offer into something clearer, more compelling, and easier to sell.
We begin by understanding your current services, how customers experience them, and where overlap or confusion appears. We look at the value each service creates, the outcomes, pricing logic, and how your team describes the offer. From there, we shape a cleaner offer architecture. This might include new packages or tiers, simplified names, or clearer pathways that help customers understand what they are choosing.
The result is an offer structure that supports your messaging, helps teams sell more confidently, and strengthens your GTM foundation. This approach draws on experience creating productised consulting sets, maturity models, and hero product catalogues for a global organisation.
Case study: Packaging and productising a complex set of services
A consulting business had grown quickly but its offer set had become confusing for both teams and customers. I created a clearer offer architecture and developed a catalogue of structured services based on real capabilities. This made the offer easier to understand, sell, and scale.